Azalio
Marketing Executive
Mohali·Full Time·On-site·2-4 years
Digital marketingcontent creationsocial media managementemail marketingdata analysiscampaign managementcommunicationcreativityproject managementbrand awarenessGoogle Analyticscopywritingmarket researchCRM softwareteamworktime managementadaptabilityproblem-solvingcustomer engagement
Role Overview
Marketing Executive
Location: Mohali, India
Employment Type: Full Time
Experience Level: 2 - 5 years
We are seeking a dynamic and results-driven Marketing Executive to join our team in Mohali. This role involves developing and executing marketing strategies that enhance brand awareness, drive customer engagement, and support business growth. The ideal candidate will have a strong background in digital marketing, content creation, and campaign management, combined with excellent communication and analytical skills.
Required Qualifications and Experience
Soft Skills
- Excellent verbal and written communication skills.
- Creative thinker with the ability to develop innovative marketing ideas.
- Strong teamwork and collaboration abilities.
- Effective time management and organizational skills.
- Adaptability to changing market trends and business needs.
- Problem-solving mindset with attention to detail.
- Customer-focused approach to enhance engagement and satisfaction.
What You Will Do
- Develop, document, and maintain detailed marketing plans and standard operating procedures (SOPs) to ensure consistent campaign execution.
- Collaborate with cross-functional teams including sales, design, and product development to align marketing strategies with business objectives.
- Lead integration and testing processes for digital marketing campaigns across multiple platforms such as social media, email, and SEO channels.
- Manage social media accounts by creating engaging content, scheduling posts, and monitoring audience interaction to boost brand presence.
- Conduct market research and analyze data to identify trends, customer preferences, and competitive landscape to inform marketing strategies.
- Plan and execute email marketing campaigns, including segmentation, content creation, and performance tracking.
- Utilize Google Analytics and CRM software to monitor campaign effectiveness and generate actionable insights for continuous improvement.
- Coordinate with external vendors and agencies to support marketing initiatives and ensure timely delivery of materials.
- Manage multiple projects simultaneously while adhering to deadlines and budget constraints.
- Drive brand awareness initiatives through creative copywriting, promotional events, and customer engagement activities.
Skills and Experience
- Proficient in digital marketing tools and platforms including Google Analytics, SEO tools, and CRM software.
- Experience with content creation and social media management across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
- Strong knowledge of email marketing techniques and campaign management tools.
- Ability to analyze marketing data and generate reports to measure campaign performance and ROI.
- Familiarity with copywriting principles and brand messaging strategies.
- Competent in market research methodologies and competitive analysis.
- Project management skills to coordinate marketing activities and ensure timely execution.
Preferred Experience
- Certifications in Digital Marketing, Google Analytics, or SEO.
- Specialized training in content marketing or social media strategy.
- Experience with advanced CRM platforms and marketing automation tools.
- Knowledge of graphic design or multimedia content creation.
- Previous experience working in a fast-paced marketing environment or agency setting.
How We Work
Ownership-led delivery
We expect every team member to understand the problem, take responsibility and follow through.
Architecture-grounded engineering
Design is validated before implementation begins. Standards and governance are embedded throughout.
Evidence over assumption
Delivery is supported by documentation, runbooks, test results and acceptance evidence.
Continuous improvement
Lessons from every engagement are captured and reused across practices and programs.
Application Process
- 1Submit your application with CV and cover note below
- 2Our team will review your background and reach out within a reasonable timeframe
- 3Initial conversation to understand your experience and explore mutual fit
- 4Technical and role discussion with the practice team
- 5Offer and onboarding